Developer Relations (DevRel)

What is Developer Relations (DevRel)?

TO THE COMMUNITY, I REPRESENT THE COMPANY.

TO THE COMPANY, I REPRESENT THE COMMUNITY.

I MUST HAVE BOTH OF THEIR INTERESTS IN MIND AT ALL TIMES.

Source

DevRel Responsibilities

  • Nurture high-impact fintech partnerships
  • Advocate for the needs of the developer community
  • Create proof-of-concept prototypes using our toolkit
  • Write technical guides, tutorials, and reference docs
  • Engage the developer community by answering questions, sharing announcements, and finding champions/ambassadors
  • Present at conferences, meetups, webinars, livestreams, and industry/company events

When should you engage the DevRel team?

External Engagements (e.g. Customers/FIs, Vendors, Consulting Firms)

It makes sense to engage the DevRel team for external engagements when any of these apply:

  • Customer has reviewed the public resources and has additional technical questions about our Authentication / APIs / Plugins
  • Strategic partnerships with fintech companies

Key points:

  • Should share with our team prior to engagement:
    • relevant legal briefings (e.g. data access)
    • technical documentation (e.g. special rate limit agreements)
    • other contextual information that is already known
  • Must have a well-defined meeting agenda
  • Must have attendee list that includes one or more of the following:
    • Software Developer / Software Engineer
    • Software Architect / Systems Architect
    • Engineering Manager
    • Director of Engineering
    • Vice President (VP) of Engineering
    • Chief Technical Officer (CTO)
  • Should have software developers in attendance

Internal Discussions

It makes sense to engage the DevRel team for internal discussions when any of these apply:

  • APIs are being created, updated, deprecated, or removed
  • Questions arise that are similar to ‘does this make sense for the developer community?’

Key points:

  • We’re friendly folks, please reach out and we can schedule some time!
  • We prefer having a well-defined meeting agenda to help prep for the discussion

Public Resources to Share

These resources can be shared freely with customers/FIs/vendors/consultants. They are publicly available on the open web.

Sharing these resources can lead to better-focused meetings or in some cases eliminate the need for a meeting.