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Design Team Handbook

Charter

We approach design with an open mind, thinking critically to understand the entirety of the problems we’re solving and who we’re solving them for. This provides us with a solid foundation to collaborate and form decisive perspectives—creating high-quality and thoughtful end results we’re proud to show off.

We foster a supporting, empathetic environment. We are positive, open, and honest, always leading with trust. We understand that in order to be successful at work, work needs to be supportive of your home.

We don’t have to worry about egos. We ask questions in order to gain clarity and confidence. We acknowledge our failures in order to grow. We share the things we’ve learned.

We understand that personal and product growth is a life-long cycle. We are responsible for taking action at both large and small scales.

Core Skills

A variety of core skills make up a product designer. No individual is a master in all of them. Together as a team, we balance each other. Depending on an individual’s role, they will have more competency in a wider variety of these skill sets.

  • User research
  • Sketching
  • Visual design
  • Prototyping
  • Development
  • Writing
  • Information architecture
  • Interaction design
  • Strategy

Design Org Chart

Roles

These role descriptions define expectations for our team, and outline growth opportunities for individuals to advance in their career. No one is a cookie cutter. These serve as guidelines.

Product Designer

A strong critical thinker who is responsible for assisting with specific product features.

Scope of workSolve specific function level problems
Shifts around areas of a platform or user group
Assigned feature work by leadership
May assist on larger scale projects
AchievementsSolid portfolio showing a breath of thoughtful design solutions
A couple years of professional experience
PeoplePart of a team
ProcessWorks within a process established by leadership
MeetingsMay attend meetings
Core skillsStrong in one, capable in two others
Soft skillsProfessional

Product Designer, Advanced

A strong critical thinker who is responsible for delivering specific product features from start to finish.

Scope of workGiven specific product capabilities of varying scale that need to be solved
Responsible for delivering work from start to finish
Recommends product improvements (both small and larger scale)
Researches and validates customer experiences
AchievementsExperience working with a team that has shipped products
PeopleCollaborates with cross-functional peers
ProcessWorks within a process established by leadership
MeetingsContributes to meetings
Core SkillsStrong in two, capable in two others
Quickly grasps technical concepts
Self-managementManages multiple projects at one time
Asks the right questions to move things forward
Soft SkillsStrong communication and presentation skills

Product Designer, Senior (Leader of Self)

Shifts from delivering specific features to being responsible for a product area.

Scope of workRemains committed to a single product area
Leads a solution for an undefined problem space
AchievementsSolid understanding of the user group they are designing for
Understands the product’s history and the financial space in order to make decisions and give direction
PeopleLeads other designers working within the same user group
ProcessSees areas of improvement and helps accomplish change
Familiar with a range of approaches to solve problems effectively
MeetingsDrives meetings
Core SkillsExpert in one, strong in two, capable in two others
Knowledgeable in best practices for the platforms they are designing for (iOS, Android, and/or web)
Professional and thorough delivery of final design output
Self-managementAsks the right questions to move things forward
Prioritizes their own efforts
Sees work that needs to be done and knows how to accomplish it
Balances quality and delivery
Soft SkillsStrong facilitation and listening skills
Self aware
LeadershipWorks in tandem with another designer and designate work
Assists with hiring and mentoring
Understands how their work contributes to business success

Product Designer, Senior (Leader of Others)

Shift from delivering specific features to having a positive impact the organization by being responsible for both design output and team leadership within a specific product area.

Scope of workRemains committed to a single product area
Leads a solution for an undefined problem space
Splits time between design output and team leadership
AchievementsSolid understanding of the user group they are designing for
Understands the product’s history and the financial space in order to make decisions and give direction
PeopleLeads other designers working within the same user group
1:1s with designers working within the same user group
ProcessSees areas of improvement and helps accomplish change
Familiar with a range of approaches to solve problems effectively
MeetingsDrives meetings
Core SkillsExpert in one, strong in two, capable in two others
Knowledgeable in best practices for the platforms they are designing for (iOS, Android, and/or web)
Professional and thorough delivery of final design output
Self-managementAsks the right questions to move things forward
Prioritizes their own efforts
Sees work that needs to be done and knows how to accomplish it
Balances quality and delivery
Soft SkillsStrong facilitation and listening skills
Self aware
Confidence
LeadershipAssigns work across their team and keeps it on track
Provides timely feedback and direction
Understands all ongoing projects for their product
Keeps the Product Design Manager in the know
Provides project estimates and helps represent design on our roadmap
Helps plan and oversee internal design projects
Assists with hiring, mentoring, and onboarding
Understands how their work contributes to business success

Product Design, Supervisor

Contributes to the overall health of the design team, and serves as a product expert to the larger organization. They split their time between design output and team leadership.

Scope of WorkRemains committed to a single product area
Leads a solution for an undefined problem space
Splits time between design output and team leadership
AchievementsPast leadership experience
PeopleResponsible for direct reports
1:1s
ProcessEstablishes process
MeetingsDrives meetings
Core SkillsExpert in one, strong in two, capable in two others
Self-ManagementRefinement of existing skills
Soft SkillsRefinement of existing skills
LeadershipRepresents a product area to the organization
Assists Product Design Manager with leadership tasks

Product Design Manager

Responsible for the overall health of the design team. They depend on team leads to know their team is functioning well day to day. This allows them to be the liaison between the team and the rest of the organization. They split their time between design output, team leadership, and operations.

Scope of WorkRemains committed to their product area
Split time between design output and team operations
AchievementsExperience framing and solving hard problems
Past leadership experience
PeopleResponsible for direct reports
1:1s - a mixture of biweekly and skip-a-level
Nurture team members and help them grow
ProcessEstablishes process
MeetingsDrives meetings
Core SkillsExpert in one, strong in two, capable in two others
Self-ManagementRefinement of existing skills
Soft SkillsRefinement of existing skills
LeadershipEnsures team leads are supported
Responsible for larger operations that affect the entire design team and how it relates to the larger organization
Ensures leads have work assigned appropriately
Communicates with the organization at large about project planning
Leads hiring and onboarding
Responsible for budget
Has a good gauge on the team as a whole, and ensures they are set up for success

Creative Director

Owns creative matters by setting a vision and standards for the team. The are held accountable by the organization to ensure we deliver quality products.

Scope of WorkResponsible for the entire user experience
Ensures a consistent UX across products
Included in high-level, initial strategy to evaluate feature ideas
Leads tooling
Addressed customer issues
AchievementsExperience framing and solving hard problems
Driven innovation efforts
PeopleProvides creative direction and approval and is the source of escalation
Go-to for the rest of the organization for creative matters
Assists with hiring
ProcessEstablishes process
MeetingsStakeholder
Core SkillsExpert in one, strong in two, capable in two others
Self-ManagementAsks the right questions to move things forward
Prioritizes their own efforts
Self aware
Balances quality and delivery
Soft SkillsRefinement of existing skills
LeadershipAble to create a plan and designate responsibility to accomplish goals
Represents the creative vision to the organization
Develops a knowledge center to educate designers

Product and Design, Senior Manager

Responsible for creating a vision for the company and aligning the organization toward that vision.

Scope of WorkOperational
AchievementsExperience framing and solving hard problems
PeopleProvides creative direction and approval and is the source of escalation
1:1s with Creative Director and Product Design Manager
ProcessesEstablishes process
MeetingsStakeholder
Core SkillsSkilled practitioner
Self-ManagementRefinement of existing skills
Soft SkillsRefinement of existing skills
LeadershipSets the bar for quality
Demonstrates team culture through their actions
Turns vision into action by inspiring people to charge forward